submitted by Smart_Smell to Robopay [link] [comments]
Cryptomarketing in 2020: successful application of strategies from MLM and the beauty industry
Over the past decade, the crypto-industry has proven to be a unique industry with a specific audience, which requires a no less specific approach. In this regard, in 2020, the advertising activity of crypto companies is significantly different from that to which banks and various financial companies resort. Industry leaders prefer not to rely on traditional online advertising on Facebook, Instagram and YouTube. They follow a different path: they work with bloggers (opinion leaders and influencers), rely on MLM marketing referral programs and actively organize various contests and sweepstakes with generous prize pools. The CoinDesk portal claims that crypto marketing this year is strikingly reminiscent of marketing in the beauty industry, and here it is no less effective.
General conceptMichelle Fan, a blogger with a million YouTube subscribers, is using the same techniques to spread skin care life hacks and the idea of financial freedom through bitcoins. Moreover, she assures that the leaders of the crypto industry, like her, use marketing schemes from the beauty industry, even if they themselves do not know about it.
Both areas prefer to use the DTC (Direct to Customer) business scheme, independently creating and then promoting and selling goods / services, working as closely as possible with the community. Sales are built through aggregated retail platforms like Amazon, Etsy and Shopify, or even through accounts in popular social networks.
Industry leaders in developing countries often resort to the latter option, where large sites like Amazon simply don’t work or aren’t popular. For example, Michelle Haber, a bitcoin maximalist from Libya, made it clear in CoinDesk’s comment that social networks and chats are today the most effective way to distribute goods / services in crypto topics. He said that local traders in order to “educate” the audience help buy hardware wallets, selling them through groups on social networks. Buying yourself Trezor or Ledger in another way is often simply impossible.
Work with opinion leadersMichelle Fan is not the only person from the crypto-community who notices the similarities with the beauty industry. So, Maria Paula Fernandez, who actively uses the services of the DeFi sector and is seriously interested in the topic of skin care, gave the CoinDesk portal a similar comment.
She notes that in both cases, society has become accustomed to relying on the opinion of society itself, rather than trusting the views of the world’s leading media. Therefore, in both sectors, the so-called influencers are very popular — opinion leaders and bloggers who disseminate information among their audience on YouTube, Instagram, TikTok and other social networks, receiving a reward for this.
Crypto-companies very often, like firms from the beauty industry, provide their products to opinion leaders for review and further “instruction” of their subscribers. Maria Paula Fernandez does not see anything shameful in this. Observing the experience of bloggers, subscribers begin to acquire a kind of crypto-education and disseminate the information through the word of mouth. Thus, the crypto-community grows.
The most successful bloggers over time can count on sponsorship from one or another crypto company.
For example, the podcaster Marty Bent, whose show is now funded by Unchained Capital and Square, the developer of Cash App, witnessed this scenario. The latter, by the way, in addition to Bent sponsor also podcast Joe Rogan and rapper Lil B.
Many other large companies, including the Kraken exchange, have resorted to this strategy. They are just as interested in sponsoring reputable content creators who promote products among loyal subscribers. The U.S. exchange sponsors the Reckless VR crypto start-up, founded by Udi Wertheimer for crypto-conferences in virtual reality, and the famous podcast Peter McCormack, who launched his own media brand Defiance last year. Having started his career as a hobby, McCormack turned it into a business of his life, thanks to which he earned about $1 million for 2019.
With all this, working with bloggers is a great opportunity to enter foreign markets. This is understood at Crypto.com, where they use opinion leaders to attract the Russian-speaking and Turkish-speaking community. Does this approach give a result? Judge for yourself: over the past six months, the number of startup users has doubled and currently stands at more than 2 million people.
Referral Bonuses and MLM MarketingThe development of products within the community often turns into MLM marketing strategies, which require the presence of referral bonuses and bonuses “in depth” — favorite schemes of cosmetic brands. They use a multi-level reward system for attracting partners, where you can usually get a bonus not only for personally invited, but also for “friends of friends and their friends”. Thus, opinion leaders who distribute crypto products often receive a portion of the funds that people invited by them will pay for the product / service.
The relevance and effectiveness of the trend is confirmed by the fact that these methods are not shy to use not only crypto start-ups, but also top cryptocurrency companies, widely known throughout the industry. A prime example is SatoshiLabs, a company that manufactures and distributes Trezor wallets. The head of communications, Iva Fizerova, confirmed that she is actively resorting to “affiliate marketing” with bloggers as an alternative to paying them for direct advertising.
No less vivid examples are the largest crypto exchanges Binance and Gemini, which managed to succeed not without the help of referral systems copied from the multi-level marketing campaigns Avon and Mary Kay, which they have been using for decades.
Instagram blogger Chjango Unchained has been earning good bonuses for several months running after posting a referral link to Gemini on her profile. When her subscribers register on the exchange and buy cryptocurrencies worth more than $100, she receives $10 in BTC. According to her, she is doing a good deed. The blogger wants people who are interested in her opinion on digital money to start their crypto path on Gemini, and not, for example, on Coinbase, because the latter charges “crazy commissions”.
Referral system bonuses are a typical phenomenon for many crypto companies, and successful bloggers are happy to use this. A prime example is Michael Gu, known by the pseudonym Boxmining. It has been distributing information about digital money since 2012, having gathered an audience of more than 200,000 subscribers on YouTube and more than 3,500 participants in Telegram chat during this time.
Despite the fact that the manufacturer of hardware wallets Ledger does not sponsor its activities, it places referral links in the video descriptions and collects voluntary donations from subscribers. As you might guess, he feels rather well. At the same time, he emphasized that user activity during the coronavirus pandemic is only growing, especially after YouTube began to put sticks in the wheels of the creators of crypto-content.
Gifts, contests and sweepstakesMaking a small gift is a great way to introduce an audience to a new product. In the cryptocurrency market, this has long been relevant.
Coin creators eagerly carry out airdrops and bounty campaigns, allowing the crypto community to test the new coin. A similar approach is popular in the beauty industry. Samplers of perfumes and branded magazines with smells have led many girls to buy full-fledged versions of the fragrance.
In addition to the cryptocurrency developers themselves, a similar approach is also used by cryptocompanies of a different direction, which cannot conduct airdrops due to their technical features (for example, this is true for manufacturers of hardware wallets). Therefore, they organize more classic contests and sweepstakes. For example, they play a wallet for reposting on social networks or videos published on YouTube.
It is noteworthy that cryptobrands in this area are even more active than cosmetics manufacturers. They work not only with trusted bloggers with many subscribers, but also help to become less “untwisted” users. Therefore, they periodically assist them in organizing draws in order to attract subscribers who could potentially become new customers.
Iva Fizerova from SatoshiLabs confirmed that Trezor manufacturers periodically help users attract new followers through the distribution of gifts. Moreover, this approach brings excellent results. By working with the community this way, they have managed to sell hundreds of thousands of wallets. But most importantly, a reputation of the brand has formed around the product, warmly received by the audience. And this effect is so strong that the company simply does not see the point in spending money on traditional expensive advertising.
Most importantly, despite all the problems of 2020, including the coronavirus pandemic, which seriously hit the global economy and, accordingly, people’s wallets, demand for products did not fall. This approach remains effective, while the percentage of successful conversions in traditional advertising has probably decreased. Fizerova noted that over the past three months they have recorded a steady increase in demand for goods. Moreover, they even had to solve delivery problems, if only the buyers got the desired devices in a timely manner.
A similar approach and results are observed with other manufacturers of hardware wallets. Thus, Rodolfo Novak, co-founder of Coinkite, confirmed the growth in demand for products, despite the pandemic. Working with the community is their main marketing strategy, because it really gives results. Over the past three years, they donated about 50 wallets to YouTube reviewers. Novak is proud that their “users help other users.” According to him, this approach allows you to sell products at a lower price, since the cost of goods does not include high costs for familiar marketing campaigns.
Are marketing strategies effective? More thanThe cryptocurrency market relies on marketing strategies that have established themselves in the beauty industry, which in the new field are no less effective. Maximum performance is achieved with a killer combination of all three of the above methods. It’s about when the founders of cryptocompanies themselves become opinion leaders. Just look at Changpen Zhao, the head of Binance, or Justin Sun, the project manager of TRON. Both entrepreneurs are bloggers with a huge army of subscribers and are personally engaged in the promotion of their brands, regularly rewarding their audience with pleasant gifts.
It’s easy to guess why industry leaders rely mainly on this type of marketing. Advertising products in the traditional way is expensive, especially for startups, behind which there are still no attractive products with a good reputation. But more importantly, crypto products are quite complex in themselves, so they often need detailed explanations, which are difficult to implement in the framework of traditional advertising. Agree that selling a bottle of Fanta with a new taste is much easier than a hardware cryptocurrency wallet, especially since most people don’t understand what it is.
On top of that, regular advertising is complicated by the fact that media giants regularly block crypto content.
In such a situation, marketing borrowed from the beauty industry seems to be the most acceptable and most effective option. By focusing their marketing budgets on opinion leaders and working with the community, cryptocompanies achieve the desired result, even taking into account the coronavirus pandemic. The crypto community is getting bigger and stronger every day. But the best part is that this growth cannot be stopped.
Subscribe to our Telegram channel
Der Bitcoin-Kurs 2030 – Vorhersagen von 5 Experten 1. Bobby Lee: 333.000 USD. Wertvorhersage von 41.000 bis 333.000 USD. Bobby Lee, Mitgründer der chinesischen Exchange BTCC sagte, es werde 20 Jahre dauern, bis Bitcoin eine Million US-Dollar erreicht. In seiner Kursprognose wird der Wert 2021 333.000 US-Dollar erreichen. Dann wird der Bitcoin-Kurs 2023 auf 41.000 US-Dollar zurückfallen. 2 ... Gaining much popularity on the internet especially on Reddit and YouTube is a rap session by a famous freestyle rapper named Harry Mack. In a recent “Stream of Consciousness” session on YouTube, the freestyle rapper, who was tipped 5 euros by an anonymous Redditor, rapped with a comment about Bitcoin, demonstrating that he understands the cryptocurrency and perhaps its value proposition. “I want to send this out because Bitcoin turns 12, October 31st that’s on Halloween,” said the Wu-Tang Clan producer and rapper, RZA, during his cameo appearance. “Ya know Bitcoin was ... Der US-Rapper Kayne West gehört zu den bekanntesten Stars der USA. Der Milliardär, der in diesem Jahr auch als unabhängiger Kandidat für die US-Präsidentschaftswahl kandidiert, äußerte sich in einem aktuellen YouTube-Interview über Bitcoin und dessen Potenzial. Dabei gab der Rapper und Modedesigner interessante Einblicke in seine Sichtweise. West attestiert der Kryptowährung Bitcoin ... Bitcoin has gained a lot of attention lately after the massive rally that pushed it past the $15,000 mark and shocked many. The asset has been eyed by many international celebrities and it looks like famous rapper Sir Robert Bryson Hall II, popularly known as Logic, is the latest to endorse Bitcoin, with the announcement coming right after Bitcoin made a massive move and was trending on Twitter. In einem Tweet deutet der Binance CEO Changpeng Zhao darauf hin, dass schon bald Optionen im Handelssortiment der Bitcoin-Börse angeboten werden. Damit würde der größte Krypto-Broker sein Sortiment um eine weitere Anlagegruppe erweitern. So hat Changpeng zwei Screenshots bei Twitter gepostet, die auf Bitcoin–Optionen hindeuten. Diese ... The world famous rapper Soulja Boy, is one of the first hip-hop emcees to include crypto in the title of a track with the release of his new album that contains the ‘Bitcoin’ rap song. The Chicago-based rapper has released his fourth studio album this week under his alter ego, Young Drako, which is not only making news due to its catchy hooks and unique sound but also because it has a ... You will also see at the very end a little dig at Bitcoin Core (BTC) saying that Bitcoin Cash (BCH Gang) is what he prefers and decides which is one of the biggest controversies in the entire industry to date. What do you guys think of the new rap video about Bitcoin Cash by Lil Windex? Does this symbolize peak crypto times or just another ...
[index]          
#Binance CEO Makes Rare Price Prediction—Says This Is When To Buy #Bitcoin Narrated by The #Cryptocurrency Portal on Wed. Feb. 26th, 2020 We send out daily u... Users are rewarded for simply depositing and holding coins on Binance as they normally would. With staking on Binance, users can receive staking rewards all while just being a regular Binance user. Binance is a world-class blockchain company comprised of the Binance Cryptocurrency Exchange, Binance Info, Binance Labs, Binance Launchpad and various other... Nesse vídeo você vai aprender o passo a passo sobre como comprar bitcoin na binance com reais. Também vai entender detalhadamente sobre as taxas cobradas para comprar bitcoins com reais e com ... Wenn Sie beispielsweise Bitcoins von Coinbase zu Binance transferieren, dann ja. Aus diesem Grund empfehle ich Ihnen dafür Etherium zu nutzen. Beim Transfer von 100 Euro sparen Sie so schon 12,62 ... Auf Binance habt ihr jetzt auch die Möglichkeit Bitcoin, Ethereum, Litecoin und Bitcoin Cash per Kreditkarte zu kaufen. Binance: https://www.binance.com/de/r... ⬇ LEE LA DESCRIPCIÓN ⬇ Enlace de referido: https://www.binance.com/es/register?ref=C170AZF1 Tutorial Coinbase y ethereum: https://www.youtube.com/watch?v=Zpf... Come Join the #1 Cryptocurrency Exchange in the World - https://www.binance.com/?ref=12625791 Start Cutting your Trading Fees in Half!! Follow Us on Twitter:... Explicamos como participar de Pool para ganar #BNB que repartirá #Binance y compartimos operaciones de #Scalping en vivo Noticia oficial de Binance: https:/... Binance Tutorial deutsch In diesem Video erfährst du wie man auf der Plattform Binance Kryptowährungen handeln kann und gegen Bitcoins kaufen und verkaufen k...